All the stories for today on the February sales reports are leading with doom and gloom double-digit drops for all the major hitters. So, if you don't get to the end of the AP story I posted on my site today, you may not realize there are a couple of automakers who are doing OK ... relatively speaking.
Subaru actually posted a 1 percent gain over February 2008, with the brand's shining star being the all-new Forester. Sales of that vehicle doubled. And Kia pretty much remained flat. Hyundai posted a 2 percent decline. All things being considered, that's excellent.
I do have to admit, I had hoped that Hyundai's "Assurance" program would have pushed the Korean brand well ahead of the pack. Mostly because I was hoping that other automakers would follow suit with similar plans. Then again, 2 percent compared to 48 percent (Ford), 53 percent (GM), 44 percent (Chyrsler), 40 percent (Toyota), 38 percent (Honda), 37 percent (Nissan) ... doesn't seem bad at all.
I think more people would be willing to buy a new if an automaker said they'd take it back if those consumers lost their jobs.
Ford, GM, Toyota ... Really? Step up to the plate.
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